See The Dark Knight Rises in IMAX – or don’t

Like many other nerds, I am anxiously awaiting the premiere of The Dark Knight Rises, the highly anticipated final chapter of Christopher Nolan’s Batman trilogy. Nolan shot over an hour of the film using IMAX cameras, whose frame is about 10 times the size of that of a standard movie camera. Critics have raved about the look of the film, and the director himself noted that those who view the film in IMAX “are going to see something they can’t see anywhere else and will have never seen before, frankly.”

But hold on, there’s a catch. A quick look at movie listings on Fandango would lead you to believe that you can see The Dark Knight Rises in IMAX in any number of local multiplexes. However, in most of these places, you would be watching a digital print of the film being shown with an IMAX brand digital projector. A True IMAX venue has screens that are at least 72 feet wide by 52 feet tall, while IMAX Digital screens are significantly smaller. You’ll still pay more though; theaters charge around $5 more for tickets to movies shown in IMAX Digital.

So if you’re in the Philadelphia area, you can either make the trek out to the UA King of Prussia IMAX or get tickets at the Tuttleman IMAX at the Franklin Institute. Or if you’re more adventurous, you can take a ride to the Tropicana IMAX in Atlantic City and make a weekend of it.  I’m not a huge fan of I-76 so King of Prussia is out for me. I’m also old, so probably no trip to AC tomorrow night. And I have a feeling that the dome shaped theater at the Franklin Institute might make me nauseous, so I’ll be watching on a standard sized screen. I’m sure it will still be awesome.

Here’s where you can see The Dark Knight Rises in True 70mm IMAX

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Controlling Your Computer With Your Eyes

For the millions who suffer from multiple sclerosis, Parkinson’s, muscular dystrophy, spinal cord injuries or amputees there may soon be a way to interact with computers using just their eyes.
According to recently released information from ScienceDaily, the device will not only be affordable, but is made from easily acquired materials. The device tracks eye movements to monitor exactly where a person is looking, allowing them an on-screen cursor, just like one would using a mouse.

The technology was just presented on July 13th in the Journal of Neural Engineering, and researchers from Imperial College London held a demonstration with users playing the classic computer game Pong without any tactile controllers. Video of this demonstration can be found here: https://www.youtube.com/watch?v=zapK5wvYU84
The learning curve was almost non-existent, as six of the subjects, who had never used their eyes as a control input before, were still able to score within 20% of the able bodied users after the first 10 minutes with the device. Users also demonstrated browsing the web and composing emails hands-free.

The device is made up of two fast video game console cameras, costing less than $32 each, that are attached, outside of the line of vision, to a pair of glasses that cost just around $5. The cameras constantly take pictures of the eye, working out where the pupil is pointing, and from this the researchers can use a set of calibrations to work out exactly where a person is looking on the screen.

Even more impressive, the researchers were also able to use more detailed calibrations to work out the 3D gaze of the subjects — in other words, how far into the distance they were looking. It is believed that this could allow people to control an electronic wheelchair simply by looking where they want to go or control a robotic prosthetic arm.

The commercially viable device uses just one watt of power and can transmit data wirelessly over Wi-Fi or via USB into any Windows or Linux computer.
The system has also solved the ‘Midas touch problem’, allowing users to click on an item on the screen using their eyes, instead of a mouse button. Previously, this issue was resolved by staring at an icon for a prolonged period or blinking. The issue with this solution is that blinking happens naturally, and unintentionally, so the researchers calibrated the system to respond so that a wink would represent a mouse click. Since winking occurs voluntarily, it’s a much more effective solution.

Not only is the device a 3D eye-tracking system, but it is hundreds of times cheaper than commercial devices, and allows real-time interactions with users that are faster and smoother than what is currently available. No word on a release date yet, but soon affordable devices can help people worldwide independent of their healthcare circumstances.

Posted in Gadgets, Tech News

Twitter’s Tailored Suggestions

Twitter has changed the way it operates. According to their blog, Twitter will now make “tailored suggestions” to its users. When new users sign up for Twitter, there will be an option to “Tailor Twitter based on my recent website visits.” Current Twitter users will be automatically given customized recommendations for accounts to follow. While this upgrade may create a more engaging experience for new and current users, it may also compromise user privacy.

How is this all possible? Tracking. Twitter will compare your browsing history to other users’ on Twitter. For instance, you may frequently visit a certain website. Twitter will find other users who visit the same website and suggest accounts that like-minded users follow similar to the way StumbleUpon suggests websites. For new users, the suggestions will appear on the left side of the screen under the heading “Build your timeline.” For current users, suggestions will be listed under “Who to follow.”

Basically, unless you choose to opt out, Twitter will record any website you visit that has a Twitter button on it. If you’d like to opt-out of these suggestions, Twitter recommends enabling Do Not Track in your browser settings.

So what are the advantages of “tailored suggestions”? You may find some great accounts to follow that you may not have found otherwise. These suggested accounts may present you with a source of information that will be invaluable to you.

Disadvantages? This could be interpreted as a breach of privacy. As Dustin Curtis states in his blog:

. . . tracking should not be opt-out. It should be opt-in. At least until such behavior by companies is commonly understood. I have no problem with Twitter or Facebook tracking me, as long as I know about it and as long as normal people who use those services know about it.

Is invading users’ privacy becoming the norm of social media companies? As the saying goes, “If you’re not paying for a service, you’re the product, not the customer.” Social media is on the rise and is becoming a part of the daily routine for many. The amount of personal information social media platforms can access is staggering. It seems as social media use increases, so does the tracking of users’ every move.

There is a way to protect yourself from the ever-changing privacy policies of social media companies. Stay informed on what these policies are. Take action. Opt-out of privacy policies that will extract more personal information than you are willing to share. As noted in this article, there are a number of privacy tools available online. They include Twitter Disconnect, Disconnect, Priv3, Ghostery and Do Not Track Plus.

What are your thoughts on Twitter’s new “tailored suggestions” and online privacy?

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Facebook Buys Instagram

On April 9, Facebook announced a deal made with Instagram. Instagram agreed to be purchased by the social network for $1 billion, which will happen late in this quarter. The mobile photo-sharing app, Instagram, was recently valued at $500 million. So why did Facebook pay so much?

There has been a lot of speculation surrounding this pricey purchase. Instagram is a huge success and has a quickly growing user base of die-hard fans. But does it make money? And how will it help Facebook?

Instagram’s simple, direct nature embodies the features Facebook lacks. Instagram is a mobile success and users love it. While people certainly use Facebook on their smartphones, mobile facebooking does not evoke the same joy that millions of users achieve by snapping a photo with Instagram. Facebook is part of the daily routine. Instagram represents something a bit more creative and spontaneous. Photo effects and filters add a whimsical charm to every-day happenings. Instagram brings another layer to the experience of being an impromptu photographer.

Perhaps Facebook saw Instagram as a rising competitor. Or, Facebook could have recognized the appeal of the photo-sharing app to other social networking sites, i.e. Google +. Instagram currently does not have a Google+ share button and it seems like it will not be adding one anytime soon.

When it comes down to it, photos are key to Facebook. Kara Swisher of allthingsD.com explains just how important they are:

Photos are what allowed Facebook to grow so quickly and what made it more than just a blue sea of text and links to consumers. Its new Timeline depends on big, pretty photos, and Facebook even recently announced that it would allow full-screen viewing of high-resolution photos on its Web site, a pricey endeavor.

Over 250 million photos are uploaded to Facebook every day. And Facebook owns them all! Add Instagram to this equation (photos originating from smartphones, another technology on the rise) and the results are pretty powerful.

When the news first broke that Facebook bought Instagram, there was an outcry from Instagram users promising to delete their accounts. Despite this outcry, Instagram catapulted to the top spot in the App Store for the first time ever. This social media marriage has spread awareness for Instagram. Regardless of the motive behind Facebook’s acquisition, it’s clear that social sharing will largely remain in the hands of Facebook.

Posted in social media

Commercials, Apps & Super Bowl XLVI

The Super Bowl is a great time to reflect on how much has changed over the past year (forget New Year’s!) Advertisers are willing to pay millions of dollars for a 30-second spot. Viewers across the country are actually paying attention (and looking forward to) the usually tuned-out commercials.  There is a football game in the mix as well- let’s consider football the constant variable in this equation.  The factor that has truly changed over the past year is the way viewers watch, respond, engage and share their experiences on social media. And this is what marketers are counting on.

According to the research firm Nielsen, about two-thirds of tablet and smartphone owners use their gadgets while watching TV. They tweet, they post, they check-in on what‘s referred to as their “second-screen.”  Marketers are thrilled! Imagine the possibilities for Super Bowl XLVI!  It was only a few years ago when Super Bowl viewers would excitedly wait to view commercials, which were kept highly confidential until the game.  The ads came, the ads went and people would talk about it for a few days. In recent years, marketers have been trying to get their money’s worth with pre-Bowl buzz. Many commercials to be featured on the big day have been building suspense with teaser ads.  For instance, here’s the teaser for a Star-Wars themed Volkswagen ad that will be featured on game day.

Some commercials have even been released in their entirety in hope to cash in on the pre-Bowl buzz. Will you watch early? Or will you resist? Haven’t we been conditioned for years and years to wait patiently for the commercial to be aired during the Super Bowl? Isn’t that part of the excitement of the Super Bowl?

Mike Sheldon of Deutsch L.A., the agency that created this year’s VW commercial, explains that viewers “like to be let in on the joke, let in on the story, early.” By doing this, viewers know which ads to look out for and pay close attention to.

In addition to traditional TV commercials, there are a slew of apps, promotions, and incentives allowing viewers to take their Super Bowl experience to the next level. Both USA Today’s Ad Meter and YouTube’s Super Bowl Ad Blitz let game-watchers vote for their favorite commercial. Ad Meter, which was started in 1989, is finally allowing participants to submit votes through Facebook.  NBC has partnered up with YouTube to bridge social media gaps through their Super Bowl Ad Blitz. For the first time, viewers will be able to vote on nbcsports.com as well as the YouTube page.

Chevy’s Game Time app will provide viewers with trivia games, polls and prizes (granted they pay close attention to the Chevy commercials that air during the game.) NFL Pro Tweets will let Twitter users follow players and sports- media outlets throughout the game.  Other apps will keep game-watchers up to speed with the happenings of their favorite Super Bowl team, learn the history of the Super Bowl and view old Super Bowl commercials.

How will you watch the Super Bowl? Will you be using any apps this year? Will you sneak a peek at commercials before game day? Tell us how your Super Bowl viewing experience will change this year!

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Mobile predictions for 2012

2011 was a big year for the mobile industry. In fact, 1.2 billion apps were downloaded in the last week of 2011. In one week’s time, app downloads have never before surpassed 1 billion. Over 3.7 million Android devices were activated during Christmas weekend. Mobile consumers have been busy!

So what can we expect for mobile in 2012? A recent survey of industry leaders sheds light on what to expect. Survey respondents believe the following:

  • The rise of Android was the most newsworthy story of 2011
  • Steve Jobs was the mobile person of 2011
  • In 2012, mobile payment will be the breakthrough category and most popular consumer app
  • Financial institutions will define the mobile commerce space
  • Android and iOS will dominate the tablet market, with iOS at a slight advantage
  • Mobile Web will start to become more relevant versus apps
  • The retail industry is the industry that will be most impacted by mobile innovation

Do you agree with these predictions? Read the whole survey here.

Posted in Mobile trends Tagged , , , , ,

Privacy concerns for cell phone users

Carrier IQ is software that tracks cell phone users’ activity. It has also been the focus of recent privacy concerns. As Carrier IQ hit the headlines, many cell phone users were hit with a reality check. The device that houses our personal information may also be housing software that tracks, stores and shares this information. Carrier IQ is installed on about 150 million devices. AT&T, Sprint, T-Mobile and Apple have all stated they do use Carrier IQ.

In light of this recent controversy, Harvard Law professor Johnathan Zittrain proposes a way for cell phone users to stay informed. Why not find a way to track what is tracking us? Zittrain says that our phones should include a function to show where any collected data is going. What a great idea! I hope cell phone manufacturers and carriers take a cue from Professor Zittrain and push for keeping cell phone users more informed!

To learn more about cell phone carriers’ use of Carrier IQ, read this article from CNN Money.

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The malls have eyes

Footpath Technology is a tracking system that will be used in select U.S. malls this holiday season. The technology will track shoppers by assigning a unique number to each cell phone signal. Footpath Technology claims personal information, like shoppers’ names and cell phone numbers will not be tracked. What it does want to track is shoppers movement through the mall. So here is a question for you- do you believe this is personal information?

Small signs around the mall will notify shoppers that they are being tracked. If they do happen to see these signs, they will be informed that they can opt-out from being monitored by turning off their cell phones. But what happens when a shopper is not interested in being tracked and has to make a phone call? Or perhaps a shopper did not see the sign altogether. Should this be a situation when shoppers should be able to opt-in rather than opt-out?

Sharon Biggar is the CEO of Path Intelligence, the company responsible for Footpath Technology. Biggar assures shoppers that their movement has been tracked for years through other methods, such as security cameras and people counters. Is this supposed to be reassuring? Although the practice of tracking consumer trends is not new, the method of using cell phone signals for this purpose is.

No matter what your stance is on this issue, make sure you are fully aware of your options. To find out more about this issue, here is an article from CNN Money.

Posted in Holiday season, Privacy Tagged , , , ,

Hashtag Culture

Hashtags are created by placing a pound sign (#) in front of a word or phrase. This symbol is primarily used to categorize tweets on Twitter. But what else are hashtags good for?

Hashtags can clarify a message by putting it into context. People frequently communicate with text; Twitter is no exception. However, there is a small problem in communicating via words on a screen. There is a lack of non-verbal cues! Although it’s disputed exactly how much of an impact tone of voice, facial expression and body language have on communication, it’s safe to say these actions help with interpreting a message. How many times have you received a text and are not sure if it’s meant to be sarcastic or sincere? Hashtags can clear up the confusion.

The words in a hashtag hint at the real meaning of the message or reference a trending topic. Whether it’s Hollywood gossip, a political jab or a personal reflection, a hashtag can clarify the information being conveyed. For instance, “I love missing the bus #badday.” Who knows? Someone may actually like missing the bus. It may give them time to relax before work. Perhaps there is a nice view at the bus stop. But with #badday attached, there is no misinterpreting what is being said.

In addition to putting words into context, hashtags can track how an idea grows by creating a digital trail. The origin of a trending topic is easy to pinpoint when it’s categorized with a hashtag. For instance, an article featured on technologyreview.com shows how #OccupyWallStreet spread through Twitter. You can track the movement from it’s humble beginnings to what it is today.

What are some other uses for hashtags?

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Let’s put this waste to good use!

Data centers use 1.3% of the world’s power. Half of the energy used in data centers is for the sole purpose of keeping computers and servers from overheating! That’s right. The energy required to keep computer chips cool matches the energy required for computing. If only there was a way to recycle this heat . . .

An article from technologyreview.com highlights five organizations that have found use for the excess heat created by data centers. For example, the University of Notre Dame directs the heat from its servers into a greenhouse. Simultaneously, air is pulled from outdoors to cool the servers. This method not only puts heat waste to good use, but reduces the cost of heating the greenhouse. Imagine if more organizations found ways to turn something wasteful into something useful!

Greenhouse Effect: 5 Ideas for Reusing Data Centers’ Waste Heat

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