Mobile predictions for 2012

2011 was a big year for the mobile industry. In fact, 1.2 billion apps were downloaded in the last week of 2011. In one week’s time, app downloads have never before surpassed 1 billion. Over 3.7 million Android devices were activated during Christmas weekend. Mobile consumers have been busy!

So what can we expect for mobile in 2012? A recent survey of industry leaders sheds light on what to expect. Survey respondents believe the following:

  • The rise of Android was the most newsworthy story of 2011
  • Steve Jobs was the mobile person of 2011
  • In 2012, mobile payment will be the breakthrough category and most popular consumer app
  • Financial institutions will define the mobile commerce space
  • Android and iOS will dominate the tablet market, with iOS at a slight advantage
  • Mobile Web will start to become more relevant versus apps
  • The retail industry is the industry that will be most impacted by mobile innovation

Do you agree with these predictions? Read the whole survey here.

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