A New Reach for Advertisements

Lenticular printing has become a bit of a buzzword this week, thanks to the way a particular organization has put it to good use.

Lenticular printing is a technology used in 3D displays to produce printed images with an illusion of depth, or the ability to change or move the image when viewed from different angles.

Here’s an example of Lenticular art to help give you a better picture. You can see that depending on your point of view, the image changes.

A Spanish organization ANAR, which aids children in distress has come up with a rather ingenious way to reach out to those who need help the most. Their use of lenticular printing in an advertisement has created a lot of conversation about the medium. Instead of simply trying to sell a product, it could quite possibly change someone’s life.

ANAR wanted to advertise their special hotline for minors at risk, but they faced a challenge in how to spread the word. If an adult, or potential aggressor could see the ad, it’s purpose would be defeated. Their solution was unique, and it allowed children and adults to be looking at the same advertisement, yet receive entirely different messages.

ANAR has used this technology to create a poster with a hidden message for people of different heights. Using the average height of a 10 year old, the ad was created so that children would see one message encouraging them to seek help, even if they were walking alongside an abuser.  The advertisement to those 4’ 5” and below is the face of an abused child with the message that reads, “if somebody hurts you, phone us and we’ll help you,” alongside the organization’s help line number. People 4’ 5” and taller, on the other hand, see a different message highlighting awareness of child abuse. Check out the photo below for a visual explanation.

To see the ad in action, check out this short video.

Lenticular printing certainly isn’t new, but this ad certainly encourages everyone to think outside of the box on how it can be used. While this ad is used to help children, however, it may only be a matter of time until the process is used to advertise products directly to children, while parents are none the wiser.